Three Ways a Great Website Can Help your Bottom Line

A great website is more than just a piece of art. It's also an invaluable tool for you and your business to streamline work processes, automate tasks, and build upon the relationships that you foster with your clients and customers.

The are countless ways that a website can help you and your business boost your bottom line; however, today we'll only be discussing three that are common solutions to problems that a business faces.

1. Never Forget To Send a Thank you email

Customer service is one of the foundations of a great business. This is proven time and time again. Customers and clients are willing to pay more for a premium experience even if the product offering is more or less the same. With a well set up website, you can have customer service functionalities automated in a way that makes them feel custom tailored to your clients and customers. In the end, this is a great thing to do, especially when it's done well.

Frankly, it's 2024 and no one's going to mistake your automated thank you email for a real email that's written and sent individually to them. The flip side of that coin is that it's 2024... if you don't send a follow-up email when someone buys something from you or books an appointment - they're most likely going to be confused and hitting up your customer service team within a few hours.

Any follow up email is better than none. However, that doesn't mean that they're all made equally. It's worth it to put some time into designing and optimizing emails that will be sent automatically from your site. They can retain customers, boost confidence in your service/business, and help build upon your brand identity. That's a whole lot for just a little time and energy.

2. Make It As Easy as Possible for People to Contact You

Don't be one of those businesses that's hard to reach. Unless your aim is to capture less contacts or convert fewer interested potential customers, you should be as easy to reach as possible. This is yet another way that having a great website can boost your bottom line.

The first and most obvious step is to have a contact form ready and accessible somewhere that's easy for people to find it. You don't have to include it on your home page if you don't want to. A contact form could also come in the shape of a button or a link. If you're a physical business, you shouldn't feel shy about posting your operating hours somewhere on your site (as well as your google business profile) to make it easy for people to know when they can come in and patronize your business. This all serves the secondary purpose of stopping the incoming phone calls from customers asking when you're open.

3. List Your products or Bookings Online

Last but not least - let's get back to the basics of your business!

How do you make money in a business? You sell your product or your time to customers. What better way to do that then by offering whatever your business sells online. This can be achieved with a great eCommerce website if you sell physical goods. Thankfully, it's easier than ever to streamline and link all of your business's accounts together so you can connect your website, your bank, your distributor, etc.

What if you don't sell a physical product? Well... selling your time and services on a website is just as easy as selling physical products! You can set your site up to allow bookings and set your availability for whatever service you provide.