The Importance of Having a Digital Presence

We all know that the worlds taking a shift in a digital direction (or can we finally begin saying that it has already taken a shift in the digital direction). Either way you want to phrase it, its undeniable that having a digital presence has become more and more important. In fact, in many cases its more important than even having a physical storefront.

Why is having a pretty digital face so important if I have a physical store?

Even if you run a physical, or Brick and Mortar, business having a digital face to the physical name is still going to be a vital part of your business's appearance. Whether you view it as a good or a bad thing, people really like window shopping online and checking out who they're going to be doing business with before they ever have to walk into a store.

Why? The honest answer is that I can't tell you why for a face. However, I would speculate it has something to do with years of overt pressure from pushy sales people mixed with being able to do steady, leisurely research without the looming feeling of someone trying to sway your opinion.

Either way, if your website, online store, or social media are going to be the first thing people see - you want to make a good first impression. That means its important to put thought and strategy into the creation of your online presence.

Online Businesses are Optimizing.

Are you a small business? A mom and pop shop? A local store? We think that's a great thing. In fact, we're a small business, too! The simple fact of the matter that these gigantic businesses, corporations, and conglomerates are creating a visually stunning online presence that's capturing audiences. They're then optimizing, refining, tuning, and editing.

While a small business may not have the resources of a multi-billion dollar business entity, many of the same tools that the big guys have are at our disposal and we can use them to create a competitive, BETTER, and more personalized experience for our audience and customers.

Is a Facebook Page Enough?

Why not just use social media? Well, the truth is that for some businesses - maybe social media is enough. It certainly isn't for ours, and chances are it likely isn't for yours either. Social media doesn't have all of the functionality or even prestige of a website.

Social media is a fantastic way to share updates, pictures, stories, or whatever else about your business with customers. However, a website serves an adjacent, but different purpose. A website is your business's digital certificate of authenticity as well as its hub for all things related to it.

Lets Get Digital.

Are you ready to take the leap and create a wonderful, functional, and beautiful website that can serve as the online port-city of your business? Contact us today to learn more about how Futurist Horizons can help you get your online presence where it deserves to be.

If you're interested in figuring out how your small or medium sized business can compete with the web presence of "the big guys" - don't hesitate to reach out to us. Our marketing and web design services could be a great fit for you and your business.

Futurist Horizons is a website design and marketing company that specializes in creating effective and accessible websites and marketing content for businesses.